The Board of Directors of IDEAL Holdings visited the production facilities of Barba Stathis in Thessaloniki, specializing in fresh salads and frozen vegetables, combining a guided tour of the manufacturing operations with interactive culinary experiences.
During the visit, Board members gained first-hand insight into the company’s production processes and quality standards, while also participating in tasting sessions featuring plant-based meal options.
The experience was further enhanced through a creative workshop, where participants crafted their own plant-based burgers, highlighting the importance of innovation, product development, and cross-functional collaboration.
Initiatives like this bring leadership closer to day-to-day operations, strengthening alignment, deepening understanding, and reinforcing the culture of innovation that drives sustainable growth.